NAKED TRUTH CAMPAIGN, LATIN AMERICA_PUBLICATION

The Naked Truth
Psoriasis: The Naked Truth is an educational program to
Pan-Latin / American level designed to raise awareness of
physical and emotional impact of psoriasis and encourage people with psoriasis to seek the best treatment available. The centerpiece of the Truth in the Nude program is a photographic exhibition that, through photos and personal stories, shows the experience of living with psoriasis.

The Exhibition 
People with great psoriasis sometimes get judged by their faith.
They may have to live with illness and disgust for those who suffer and even ruin their lives.
10 worthy people from Latin America who suffer from psoriasis and have a common goal – that people see more of their faith and tell the truth, Verdad al Desnudo, about what it means to live with psoriasis.
Each persona dared to discover his faith and to expose, along with his stories, through the lens of Ralf Tooten’s camera. The result is Psoriasis: La Verdad al Desnudo, a series of intimate and inspiring portraits that reveal the straight and triumphs of living with psoriasis. The Latin American exhibition follows Europe, which took place in Amsterdam in 2009, and where photographs of 9 patients from Europe were presented.